Pre-Suasion: A Revolutionary Way to Influence and Persuade

TOP
  • Robert Cialdini
  • Author:  Robert Cialdini
  • Year: 29-09-2016
  • Translator from english: Maria Kondakova
  • Availability:  In Stock
  • Product Code:  1800-01
  • SKU: 16.0167
  • ISBN: 978-619-152-912-4
  • Read an excerpt:

€13.80
  • Ex Tax: €11.50
   


Delivery

At an office of Econt 3.60 BGN 

At personal address - 6.00 BGN

Free shipping in Bulgaria for orders above 50 BGN. to an Econt office

Order by phone

Call us at 0888 465 635 to order by phone

E-book

In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.

Description

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

About the Author

Robert Cialdini

Robert Cialdini

Robert Beno Cialdini (born April 27, 1945) is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology... Read more

More by the same author

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

€12.27Ex Tax: €10.23

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes!: 50 Scientifically Proven Ways to Be Per...

€6.14Ex Tax: €5.11

Related Products

The Voice. The Power of Compelling
TOP

The Voice. The Power of Compelling

€7.16Ex Tax: €5.97

Life Changing Secrets From the Three Masters of Success
TOP

Life Changing Secrets From the Three Masters ...

€10.23Ex Tax: €8.52

Tags: Career Development,Leadership,Influence & Persuasion,Personal Development,Verbal & Non-Verbal Communication,Social Psychology

Specification
Year 29-09-2016
Translator from english: Maria Kondakova
Pages 448
Size 140/215 мм
Weight 0.65 kg
Cover Type Hardcover
Genre Career Development, Leadership, Influence & Persuasion, Personal Development, Verbal & Non-Verbal Communication, Social Psychology

There are no reviews for this product.

Write a review
Note: HTML is not translated!
Captcha

Newsletter Subscribe

Submitting this form you agree to receive communications by email and you agree with our Privacy Policy

News

Откъс от книгата "Мотивационно интервюиране"

07/11/2019

КАК ДА ПРОВОКИРАМЕ ПРОМЯНАНаправете този мисловен експеримент или още по-добре помолете свой приятел да го проведе ..

The campaign "I'm reading, therefore I am" is gaining momentum

05/11/2019

За нас, екипа на издателство „Изток-Запад“, е радост да споделим новините за успешното развитие на новата ни инициа..

Lego ergo sum

31/10/2019

This Article is available only in Bulgarian.