The Long Tail: Why the Future of Business is Selling Less of More

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  • Сhris Anderson
  • Author:  Сhris Anderson
  • Year: 26-03-2009
  • Translator from English: Dancho Gospodinov
  • Availability:  In Stock
  • Product Code:  457-01
  • SKU: 05.0072
  • ISBN: 978-954-321-528-7

€12.27
  • Ex Tax: €10.23
   


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Description

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.


It belongs on the shelf between The Tipping Point and Freakonomics."
- Reed Hastings, CEO, Netflix


"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."

-Eric Schmidt, CEO, Google


"Anyone who cares about media . . . must read this book."

-Rob Glaser, CEO, RealNetworks

"

About the Author

Сhris Anderson

Сhris Anderson

Chris Anderson (born July 9, 1961) is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief unti... Read more

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Tags: Business Strategies,Investments & Entrepreneurship,Capital & Funds,Sales,Famous Entrepreneurs

Specification
Year 26-03-2009
Translator from English: Dancho Gospodinov
Pages 448
Size 130/200 мм
Weight 0.55 kg
Cover Type Hardcover
Genre Business Strategies, Investments & Entrepreneurship, Capital & Funds, Sales, Famous Entrepreneurs

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