Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

  • John Medina
  • Author:  John Medina
  • Collection:  "Beautiful Mind" Collection
  • Year: 16-09-2011
  • Translator from English: Mina Tsoneva
  • Availability:  In Stock
  • Product Code:  757-01
  • SKU: 31.0014
  • ISBN: 978-954-321-882-0
  • Read an excerpt:

  • Ex Tax: €7.04


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Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?

In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.

Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

- Every brain is wired differently

- Exercise improves cognition

- We are designed to never stop learning and exploring

- Memories are volatile

- Sleep is powerfully linked with the ability to learn

- Vision trumps all of the other senses

- Stress changes the way we learn

In the end, you'll understand how your brain really works--and how to get the most out of it.

About the Author

John Medina

John Medina

John J. Medina is a developmental molecular biologist with special research interests in the isolation and characterization of genes involved in human brain development and the genetics of psychiatric... Read more

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Tags: Brain & Thinking,The Human Brain,Consciousness & Subconsciousness,Future & Technology,Famous Scientists

Year 16-09-2011
Translator from English: Mina Tsoneva
Pages 288
Size 140/215 мм
Weight 0.35 kg
Collection Колекция "Красив ум"
Cover Type Paperback
Genre Brain & Thinking, The Human Brain, Consciousness & Subconsciousness, Future & Technology, Famous Scientists

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