Influence: The Psychology of Persuasion
- Author: Robert Cialdini
- Year: 30-06-2005
- Translator From English: Hristina Buyuklieva
- Availability: In Stock
- Product Code: 185-01
- SKU: 03.0125
- ISBN: 978-619-01-1079-8
- Read an excerpt:
At an office of Econt 4.00 BGN
At personal address - 6.00 BGN
In order to read our eBooks you have to download Adobe Digital Editions and register on the Adobe website as well. The DRM protected eBooks can not be converted or read on Amazon Kindle devices.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
About the Author
More by the same author
|Translator||From English: Hristina Buyuklieva|
|Genre||Business Etiquette, Business Strategies, Career Development, Leadership, Management, Influence & Persuasion, Personal Development, Verbal & Non-Verbal Communication, Success Books|