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Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media Manipulator

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Product Code:
1832-01
ISBN
978-619-01-0012-6
SKU
09.0114
Year
23-03-2017
Translation
From English: Kamen Kostov, Boyan Kostov
Pages
384
Size
140/215 мм
Weight
0.4 kg
Cover Type
Paperback
Genre
Business Etiquette, Business Strategies, Marketing, Advertising & PR

Ryan Holiday

Ryan Holiday

Ryan Holiday (born June 16, 1987) is an American author, marketer, and entrepreneur. He is a media strategist, the former Director of Marketing for American Apparel and a media columnist and editor-at-large for the New York Observer.Holiday began his professional career after dropping out of college at the age of 19. Ryan briefly attended University of California, Riverside, where he studied polit…

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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.

In today's culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch-online and off.

Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.

I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

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